enterprise loyaltyMembers of the Enterprise Rent-A-Car loyalty program−Enterprise Plus−have embraced the annual “Plus Your Points” promotion for two years and now, for the third edition, company officials added bonus opportunities to further reward their loyal customers.

To enhance customer engagement, Enterprise Rent-A-Car will run the promotion from now through Feb. 27, 2015. Enterprise Plus members who register for the promotion at plusyourpoints.enterprise.com can earn double points on qualifying rentals.

What’s more, Enterprise has added new bonus opportunities that make it easier than ever for participants to accumulate and redeem points.

Greg Phillips, Brand Publicity Manager at Enterprise, told Loyalty360 that the promotion is an opportunity to reward its loyalty program members for their continued business.

“The Plus Your Points promotion always gets a tremendous response from customers and we’ll continue to listen to their feedback to look for ways to enhance future promotions,” Phillips said.

New opportunities to earn points include:

Rentals outside the U.S.–Participants who complete an Enterprise Rent-A-Car rental in Europe will earn a one-time 75-point bonus. Enterprise has branches throughout Europe, including the United Kingdom, Ireland, France, Spain and Germany.

Facebook Connect–Those who connect to the Plus Your Points promotion via their personal Facebook pages will earn 20 bonus points.

Enterprise will continue to offer other bonus point opportunities that were part of last year’s program, including:

Registering for the promotion–20 bonus points

Sharing news about Plus Your Points on Twitter–20 bonus points

Through Plus Your Points, Enterprise Plus members earn points that are redeemable at any time for free rental days on any available vehicle in Enterprise Rent-A-Car’s network of 6,000 participating neighborhood and airport locations throughout North America, including the United States, Canada and Puerto Rico. Points do not expire as long as the member has one qualifying Enterprise rental during every three-year period. Free rental day awards apply to time and mileage (base rate) only and do not apply to taxes, surcharges and concession fees. 

Membership in Enterprise Plus is free, and the loyalty program is open to anyone at least 21 years old.

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