During his session at least week’s 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association, Loyalty360 CEO and CMO Mark Johnson told attendees that there is enormous potential in the customer loyalty journey.
According to The 2015 Loyalty Landscape Report, the state of customer loyalty has everything to do with the customer journey.
“New tools, technologies, and techniques that promise to win the hearts, minds, and wallets of customers are being introduced at a rapid....