Four Seasons Hotels and Resorts always wants to be creative and innovative when it comes to customer experience – and its Blue Water initiative has reaped substantial dividends. Assisted by Medallia, Four Seasons Hotels and Resorts developed Blue Water to test ideas – and it also allows for the sharing of newly-discovered best practices across locations, according to Michelle de Haaff, VP of Marketing for Medallia. Scott Taber, Four Seasons Hotels and Resorts VP of rooms for the Americas, recently was named a 2013 1to1....

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