Engaging customers with new and exciting destinations aboard new and luxurious ships is a major part of attaining brand loyalty at Carnival Cruise Line.
Part of that demand creation is the excitement around the much anticipated delivery of AIDAprima, according to Carnival Cruise Line CEO Arnold Donald.
“She is well worth the wait,” Donald said during the company’s March 30 first quarter earnings call, according to Seeking Alpha. “The ship is absolutely fantastic, the first of a next generation platform for AIDA....