Julian Aldridge, of Charles Schwab, to discuss the keys to disrupting category leaders
Charles Schwab’s VP of Brand Evangelism and Activation, Julian Aldridge, is slated to deliver a riveting session titled, Which Wall Does the Brand Go On?, at the 2015 Engagement & Experience Expo, powered by Loyalty360. The 5th annual Engagement & Experience Expo is set for November 9 – 11 in Dallas, Texas.
In the session, Aldridge will explore the concept of “challenger brands,” focusing on how it applies....