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Footwear and accessories retailer Designer Brands, the parent company of DSW, has announced it is partnering with Midwestern supermarket chain Hy-Vee. Due to the COVID-19 outbreak, the partnership will launch with an online experience to start, which will offer consumers DSW’s digital experience on HY-Vee.com. Both DSW and Hy-Vee are developing buy-online and pick-up in-store capabilities. The partnership will eventually place several small DSW shops within Hy-Vee stores.
"We are excited to be growing in new categories....
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