In the modern era of quick, convenient purchasing, online businesses continuously seek a “wow” factor to make them stand out from the competition. Since many in-person retail strategies don’t translate well into the digital domain, businesses have been searching for new ways to separate themselves from their competition online.   Time and time again, online retailers have found that pouring money into customer acquisition but not retention can be a costly mistake. A Bain & Co. study titled, “The Value of....

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