Some brands belong in what we might call “emotional categories,” meaning they offer products that naturally resonate with consumers. Sports is an emotional category, given its innate history and community. Grocery retail, as we’ve heard from folks at Food Lion, is an inherently emotional category, because is sustains families.
 
Doubtlessly, children’s entertainment is one the most emotional categories of them all because it creates lasting memories. And in this category, Disney has maintained a strong presence. Now, it has a new offering that will bolster its top-of-mind status.
 
The Disney store has announced that families and fans can once again add a little Disney magic into the bedtime routine with “Disney Bedtime Hotline.” For the second year in a row, fans and families can call a toll-free number, 1-877-7-MICKEY, to hear six special goodnight messages from Mickey Mouse, Woody, Jasmine, Anna and Elsa, Yoda, and Spider-Man to give kids something to look forward to at bedtime.
 
Parents agree that putting kids to bed can be stressful, and a recent survey showed that 77 percent of parents are exhausted by the process of getting their children to bed. To help improve the bedtime battle, the Disney store is launching an updated Sleep Shop assortment of sleep items, including plush bedtime buddies, fleece sleep throws, slippers, new pajama sets, and the new subscription program, Disney Bedtime Adventure Box.
 
Starting at $27.99 per box, subscribers will receive everything they need to spark their child’s imagination and help establish a regular nighttime routine. Fun for kids and a relief for parents, each box includes easy-to-follow activity cards, authentic Disney store pajamas, an adventure-based book, a rewards chart, stickers and a special offer. Guests can also choose a Bedtime Deluxe Box with two additional treasures that might include a pillow, blanket, towel, and plush or bath toys.
 
The Disney Bedtime Adventure Box is available to order monthly or annually for shipment on a monthly, quarterly, or semi-annual basis. It is the perfect gift for birthdays, holidays, or special days. The box is the third monthly subscription box offered from the Disney store after the Disney Princess Enchanted Collection and the Disney Backstage Collection.
 

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