Digital coupons positively impact brand and customer loyalty, according to a new study from digital coupon site RetailMeNot Inc.
Commissioned by Forrester Consulting, the August 2014 study examined the impact of digital coupons and promotions within the retail industry. According to the study, digital coupons are as relevant as ever as retailers’ omnichannel sales strategies become the norm. What’s more, the research reviewed how people think about digital couponing and provides insight into omnichannel offers in the offline....