Almost every consumer is now connected to the digital sphere in some way. In fact, it often seems like many smartphone users rarely break their screen gaze long enough to offer the “real” world even a passing glance. Of course, some are more wired than others, but there is no denying that we are all firmly clasped in a digital grip. And with so many faces perpetually illuminated by the captivating glare of a digital screen, it is a wonder that so many brands still neglect to effectively devise digitally optimized customer....