The Detroit Pistons have announced the launch of Pistons Rewards, a new loyalty initiative to deepen fan engagement by turning everyday purchases into exclusive team experiences. Created in partnership with fan reward platform Uptop, the program allows fans to accumulate “Pistons Points” through regular spending at grocery stores, restaurants, and other everyday retailers. Points can be redeemed for rewards like VIP game-day experiences, Pistons merchandise, autographed memorabilia, and tickets to home games.
Detroit Pistons Chief Revenue Officer Dan Lefton said, “At our core, we’re in the memory-making business — and Pistons Rewards is another way we’re delivering unforgettable moments to our fans. This program allows us to engage in meaningful ways beyond the arena, turning everyday purchases into exclusive experiences and deeper connections with our team, our players, and the Pistons community.”
Uptop Co-founder Ross Basri added, “We couldn’t be more excited to expand our footprint in the NBA with the Pistons. Detroit has a storied franchise – and its timelessness is evident in its fanbase’s unwavering loyalty. We’re equally excited to showcase the scalability of Uptop’s tech stack that led to our early success in Cleveland – including open banking, digital wallets, and receipt scanning, all powered by the Avalanche network. Both fans and the Pistons’ corporate partners will love the value we plan to bring to this initiative.”
Scheduled to launch in October, the new rewards program will become official during the Pistons’ first home game. By linking a debit or credit card via the official Pistons app or website, fans can start earning rewards automatically. Bonus points are also available through specific product purchases, uploading receipts, participating in game-day prediction challenges, and referring friends to the program. Early sign-ups receive a 3,000-point bonus and a chance to win tickets to the Pistons’ 2025 home opener at Little Caesars Arena.
Local businesses are also invited to join the Pistons Rewards network as partner locations. By participating, these businesses can offer customers additional opportunities to earn points while increasing their own visibility within the Pistons community.
Learn more here: Pistons.com/Rewards.