As brands continue to leverage new technologies in an effort to engage customers across multiple channels, Denver-based Store of Lingerie (SOL) is following suit with the recent announcement of a partnership with dotmailer. The collaboration seeks to improve personalization efforts and build loyalty with customers who may have felt disengaged prior to the improvements.
"Our business is built on making our customers feel special - personal interaction is very important,” Jeanie Peterson, co-founder of SOL, told Loyalty360....