Margaret Murphy Named Top Leader in Star Tribune Survey of Employees

MINNEAPOLIS, Minn., -June 21, 2010 – Denali Marketing ranked first among small companies in the Twin Cities according to the Star Tribune Top Workplaces 2010. In addition, Denali Marketing president Margaret Murphy stood out in the survey and was named a Top Leader when employees were asked if they had confidence in their leader.

The Star Tribune Top Workplaces 2010 project set out to identify the Top 100 Workplaces and Top Leadership in the Twin Cities by surveying their employees.

“My role is, I work for them. At the end of the day they’re the heroes in my world. My whole focus is really to give employees a chance to spread their wings,” said Margaret Murphy, president Denali Marketing. “I trust them and respect them, and I think that shows.”

Denali Marketing has experienced record growth since opening its doors in 2006. That fast growth is part of the reason why Denali Marketing merged with Minneapolis advertising agency OLSON on June 6, 2010, and is now an OLSON loyalty discipline known as OLSONdenali.

Murphy told the Star Tribune that she is confident that Denali’s culture will remain largely unchanged after the merger. “If we were merging with a shop from New York or someplace outside the Midwest, I might have some concerns,” said Murphy, who will lead OLSONdenali. “Both parties did their due diligence, and our two priorities are our clients and our culture. I think culturally we’re very, very compatible.”

More information about Star Tribune Top Workplaces 2010 can be found at Denali Marketing Tops the Small List Star

About Denali Marketing

Denali Marketing is a flourishing strategic marketing agency founded with one overarching conviction: We help our clients create loyal customers. Located in Minneapolis, Minn., Denali works with today’s most successful companies to improve performance by delivering deeply engaging marketing solutions from strategy development, creative design and interactive execution, through analysis and measurement. Denali’s proprietary Tally™ software and web applications are the foundation for its flexible client solutions. More information can be found at; friend us on and follow us on Twitter at @Denalimarketing.

About the survey

The Star Tribune and the Pennsylvania research firm WorkplaceDynamics set out to identify the Top 100 Workplaces in the Twin Cities. This survey is about companies whose employees have awarded high marks. Companies chose to take part in the survey process. WorkplaceDynamics contacted 1,020 employers in the Minneapolis-St. Paul metro area. To qualify, companies had to have at least 50 employees and agree to allow employees to take a confidential survey. In all, 169 companies participated and 33,193 employees were surveyed. WorkplaceDynamics ranked the employers within their size band based solely on the employee responses. The top employers in each size band were selected as the 100 Top Workplaces in the Minneapolis-St. Paul metro area for 2010.There was no charge to companies or employees nor was any compensation paid to them.


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