Jason Gaedtke, CTO for Major League Baseball, writes in CIO.com that cloud computing and data analytics, two of the most important subjects for today's enterprise computing, enable impressive new ways to win and grow loyalty.
“It's time to think about how,” he writes. “With the 116th World Series underway, we bring you insights from the CTO of Major League Baseball.”
Gaedtke joined MLB in May of 2017 as CTO, overseeing technology development and operations for the League. This includes in-stadium baseball technology enabling Statcast, Instant Replay, Broadcast Services and Umpire Evaluation as well as MLB and Ballpark mobile apps, MLB and Club websites and MLB.tv streaming. Jason’s team is also responsible for Enterprise Baseball and IT systems supporting League operation.
This role allows Gaedtke to combine 20+ years of engineering and technology leadership with a life-long passion for the game of baseball. His previous professional experience includes senior engineering leadership roles with Google, YouTube, Spotify, Comcast and Time Warner Cable. At Google Jason led the team that built YouTube’s Live Streaming platform, which has scaled to support over 9M concurrent users.
Gaedtke writes: “I'm an engineer by training. A numbers guy. A data geek. I spend my time talking with engineers and businesspeople about systems architecture, ROI, cloud computing, microservices, market share, and finance. I also think a lot about love. Hear me out.”
“My business, Major League Baseball (MLB), is ultimately all about the fans and their relationship with the great game of baseball. We want to thrill them. We want to delight them. We want to give them ways to experience the sport that, just a few years ago, no one thought possible. We want their loyalty—a kind of love, in and of itself. In a world full of alternatives, we want to use technology to earn our fans’ loyalty more effectively than ever.”
Read more of the article HERE.