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We’re seeing many retailers launch creative in-store experiences to entice consumers to visit physical stores. Interestingly, this has led to the return of the photo booth (now digital, of course). It appears that consumers still want physical mementos, not just photo albums on social media. We’re now seeing a retail partnership aimed at satisfying this demand.
CVS Pharmacy, the retail division of CVS Health, has announced a collaboration with Google Photos on their new same-day, print-to-store experience. Consumers can now order high-quality 4x6 prints directly from Google Photos for same-day pick up at more than 7,400 CVS Pharmacy locations nationwide. The printing service for CVS Pharmacy, powered by Kodak Moments’ global retail network and enhanced software technology, begins rolling out across the country today and will be broadly available by this October.
Consumers are increasingly looking for convenient and easy ways to print out their digital photos. According to a 2018 Kodak Moments US Attitudes and Usage Study conducted by Keypoint Intelligence—InfoTrends, 64 percent of US consumers print photos today and over a third plan to print more in the future.
Originally launched in 2015, Google Photos serves as a home for photos and videos, helping people save, organize, and share their photos and videos. Accessible via iOS or Android as well as through Google Photos on the web, the same-day printing service is made possible through participation in the Kodak Moments Prints partner API program, so consumers can bring their digital snapshots to life at participating CVS stores throughout the United States.
“Partnering with Google Photos and Kodak Moments allows us to offer the most convenient print and pick-up service possible at CVS Pharmacy,” says George Coleman, Senior Vice President and Chief Merchant, CVS Pharmacy. “Google Photos has always been about ease and convenience so now we’re proud to extend that into our retail locations nationwide in order to give customers the ability to preserve and display their memories in print.”
Nicki Zongrone, President of Kodak Moments, adds, “We’re proud of the partnership we’ve held with CVS Pharmacy for more than 20 years and excited to expand this by working with Google Photos to provide the technology underpinning their new print-to-store offering at CVS stores. We expect consumers to be delighted with their prints and the experience.”
Overall, this seems like an interesting partnership and one that is likely to give today’s consumer a compelling reason to visit a CVS store. It will be exciting to see how digital natives take to the collaboration and what role the physical print has and will continue to have in the lives of consumers.
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