Event management software provider Cvent has teamed with marketing software company Marketo on a joint platform.

LaunchPoint combines Cvent’s event management platform with Marketo’s, offering event attendee information to deliver targeted engagement to customers and interested parties. 
“The LaunchPoint platform offers our customers an effective way to maximise the capabilities of Marketo’s customer engagement platform and deliver the most impactful results,” said Robin Bordoli, General Manager of new markets and vice president of partner ecosystems at Marketo. 

"We’re excited to have Cvent join LaunchPoint and enable our customers to quickly add a proven solution to their event marketing technology."

“In-person events are typically 25 per cent of an organisation’s marketing budget,” said Eric Eden, Vice-President of marketing at Cvent. “So marketers need event management technology that is linked to their marketing systems to convert event leads to sales. Using Marketo and Cvent together helps marketers realise the full benefits of the marketing cloud, and Cvent has a track record for partnering with industry leaders, like Marketo, to deliver results for customers.”

Cvent recently partnered with ISES.

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