In PwC’s report, “Front of the Line: How Grocers Can Get Ahead for the Future,” there are three compelling strategic priorities recommended for grocers to know their shopper segments, tailor store customer experiences, and become more customer-centric.
A clear shopper-segment targeting capability, a store experience that aligns with those shoppers’ needs, and a compelling value proposition will help reshape both short- and long-term retail success, the report says.
Here are the report’s three strategic....