Customers are visiting casual dining restaurants less frequently, according to a new report from The NPD Group, a leading global information company.
Visits to casual dining restaurants reached a six-year low, according to the report. Since 2009, casual dining traffic declined at a rate of 2% each year, totaling a loss of 7.1 million visits.
NPD says the main factors that have contributed to the casual dining segments declines are:
Price sensitivity
The customer experience
Increased competition from fast casual outlets
Rampant....