Please enter your username or the email address associated with the account so we can help you reset your password.
Angela Sanfilippo, CMO (aka Superwoman) for omni-channel loyalty and engagement platform PunchTab, told attendees at an event in New York City Thursday night that traditional loyalty programs reward high spenders – a mindset that needs to change.
Encouraging discovery and incentives is very important for brands, Sanfilippo said during a presentation titled, “The Future of Customer Loyalty.” She said retailers and consumer packaged goods (CPG) companies have immense opportunities to test customer behavior.
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here
Thank you for signing up, please check your email for more information.