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Angela Sanfilippo, CMO (aka Superwoman) for omni-channel loyalty and engagement platform PunchTab, told attendees at an event in New York City Thursday night that traditional loyalty programs reward high spenders – a mindset that needs to change.
Encouraging discovery and incentives is very important for brands, Sanfilippo said during a presentation titled, “The Future of Customer Loyalty.” She said retailers and consumer packaged goods (CPG) companies have immense opportunities to test customer behavior.
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