Customer Engagement Prompts New 7-Eleven Loyalty Program
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7-Eleven listens to its customer feedback and wants to provide the best possible customer engagement levels. As a result, 7-Eleven recently launched its first-ever customer loyalty program called 7Rewards, which is available exclusively through the 7-Eleven mobile app. With 7Rewards, customers can earn rewards with every cup purchase made in store. “Buy 6 get 7” is the first 7Rewards program in which customers can receive any 7th cup free via the mobile app after 6 any-sized cup purchases. Customers can mix and match any....

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