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CrowdTwist is no stranger to customer data management, nor to customer centricity efforts. With an impressive and ever-growing list of enterprise clients, it spends a substantial amount of time on data integrity and security, as well as customer engagment. Recently, Loyalty360 spoke with CrowdTwist CCO Emily Rudin to discuss the effects of data breaches on consumers, what can be done to rebuild trust, and how brands can keep their customers at the center focus in 2019.
In response to the challenges of 2018—data mismanagement,....
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