Crossover Rewards a Unique Opportunity for Delta, Starwood Customer Loyalty
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When Delta Air Lines and Starwood Hotels and Resorts Worldwide announced a comprehensive new partnership earlier this month, it marked an industry first. The new program, called Crossover Rewards, launches March 1 and offers elite members of both loyalty programs reciprocal benefits.  For Starwood members, Gold and Platinum elites will be eligible to earn points based on the price of their flights on Delta; the rate is one Starpoint per dollar of fare, excluding taxes and fees. Platinum elites will be permitted to check one bag for....

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