Most companies are still facing challenges in deploying cross-channel marketing, according to research conducted by Forrester Consulting, a department of Forrester Research, Inc., on behalf of ExactTarget.
According to Forrester, only 5 percent of the companies surveyed, the most advanced segment, “demonstrate behaviors significantly different from the study averages. [These respondents] are tenured interactive marketers that are already integrating all of the channels they apply.” The advanced group, primarily large media....