Quarterly Analysis Found CPCs Down for the Second Straight Quarter
Covario, Inc., the nation’s largest independent provider of search marketing agency services and management solutions, today issued its quarterly Global Paid Search Spend Analysis, which found that paid search advertising spending in the first quarter of 2012 by technology and consumer electronics companies was up more than 22 percent over the same quarter last year, and 1 percent higher than a strong fourth quarter of 2011.
On a regional basis, year-on-year PPC ....