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The results of the 10th annual Net Promoter Industry Benchmarks Study are in and Costco, JetBlue, USAA, and Netflix were among the biggest customer experience and brand loyalty winners this year. The overall results also marked a number of additional shifts in the current marketing landscape, including the rise of eight new leaders across the 22 industry categories that Satmetrix’s popular study measures.
As brands seek new ways to gain an edge over the competition, Net Promoter Scores (NPS) are providing detailed understandings of....
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