Research on ‘Holiday Hold-Outs’ Reveals The New ‘In-Charge’ Consumer
NEW YORK, Dec. 6, 2010—The 2010 consumer wallet is not opening up for big purchases this holiday season, according to a new study by Ogilvy Chicago in partnership with consumer insight firm Communispace, that documents the holiday shopping game plan of today’s much smarter, budget-minded shopper—78% of whom say that the recession is not over and 51% who say that economic recovery will take another two to three years....