Amid concerns about the cost of living and inflation, consumers are spending more through loyalty programs heading into the holiday season. According to data from Valuedynamx, a global provider of loyalty and reward solutions, spending linked to rewards increased 20% through the end of October compared to the same period last year.
“Shoppers are intent on finding the best deals this season — perhaps so they don’t have to cut down on their gift giving and can even earn rewards for themselves while doing so....