A new breed of customer is making life tougher for marketers. Consumers are now digitally and socially connected, constantly mobile, self-service savvy, and completely empowered. They are increasingly demanding a higher level of personalized customer experiences, which can make acquiring customer loyalty a daunting challenge.
But Tuesday’s Loyalty360 webinar titled, “Beyond Surveys: Tackling the Multi-Channel World of Customer Feedback,” offered keen insights into how marketers can build comprehensive customer experience....