In 2017, the process of fine-tuning customer loyalty programs will be a prime objective for many brands, especially since an effective loyalty program can be a key market differentiator.
Several senior management officials at Comarch offered Loyalty360 their insights on this subject, as well as for related topics such as technology, social media, mobile applications, and personalization.
Comarch officials underline the distinction between concepts and practice, stating that “there is a difference between ideas and implementation....