The hospitality and travel industry is fierce. When it comes to finding a place to stay, whether for an overnight business trip or an extended bout of rest and relaxation, there is certainly no shortage of options. The customer experience that a hotel offers, therefor, can make all the difference between servicing one-time customers or long-time loyal brand advocates.
This is the level of customer loyalty that Hospitality Marketing Concepts (HMC) strives to bring to its network of local hotel partners. HMC, the world's leading provider of outsourced hotel and dining lifestyle loyalty programs for upscale locations, offers turnkey solutions to help clients design a wide array of IT integration, management, marketing and customer engagement services.
And now HMC will bring this high level of customer engagement and effective loyalty program solutions to Singapore with the debut of CLUBHOTEL.
CLUBHOTEL already exists throughout a large worldwide network of luxury hotels, but now Singapore hotel guests will be able to benefit from the consistent and top-notch customer experience CLUBHOTEL provides.
For hotels facing ever-growing competition, CLUBHOTEL also helps guarantee that a brand’s market presence is strengthened. When a new property joins the network, CLUBHOTEL helps the hotel build market awareness locally, regionally and even globally.
For over two decades, CLUBHOTEL has helped hotels achieve this goal, and now those in Singapore will also be able to take advantage of its targeted databases, increasing F&B revenue strategies, and generated banquet and wedding sales leads.
“Asia Pacific has proven pivotal in growing our global footprint this year, so the decision to expand CLUBHOTEL into Singapore seemed like a natural progression as we ramp up expansion opportunities for 2016," said Octavio Gamarra, VP and Managing Director of Hospitality Marketing Concepts in Asia-Pacific. "We are elated to announce CLUBHOTEL to hoteliers in Singapore to increase their exposure both worldwide and in their local competitive markets."
CLUBHOTEL also presents an attractive proposition to hotels because it requires no financial expenditure.
For participating hotels, it’s “well-balanced” turnkey programs come with no-cost, unlimited member marketing, and a direct sales program. CLUBHOTEL also leverages a strategic omni-channel mix of telemarketing, group and bulk/partnership sales opportunities and various ecommerce sales tactics to reach the SME market and to drive incremental revenue for all participating hotels.