CitiDirect BE, Citi’s institutional e-banking platform, has achieved considerable and notable success in the past decade through a single, integrated customer experience. What’s more, for the 10th consecutive year, it ranked No. 1 in Greenwich Associates’ Online Services Benchmarking study, which assesses “Best of Breed” features and functionality in online and other electronic channels. Loyalty360 caught up with Hubert J.P. Jolly, Global Head of Treasury and Trade Solutions’ Channel and Enterprise....

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