Cineplex officials are always seeking to enhance the customer experience.
Cineplex CEO Ellis Jacob said during the May 8 first-quarter earnings conference call that the company’s media business experienced strong growth during the three-month period.
“To grow this business,” Jacob said during the conference call, according to Seeking Alpha, the company leveraged technology to “offer interactive customer experiences. These include Cineplex TimePlay, digital poster cases and, particularly, our interactive media zone.....