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In its latest effort to create customer-centric enhancements, Cinemark launched the Cinemark Shop — an online store to provide fans with Cinemark and movie merchandise. The store builds on the movie theatre chain’s commitment to improve the customer experience in all its locations, following the addition of laser projectors, Luxury Loungers, an expansion of Cinemark XD, increased D-BOX seats, upscaled concession offerings, and a scaled rollout of Cinemark’s brand refresh in all locations.
The Cinemark Shop is managed by Only in Theatres LLC and provides movie fans with a one-stop online platform to purchase movie-specific swag and Cinemark-branded merchandise. Cinemark piloted the online store during the premiere of Scream VI by offering branded popcorn tubs and cups online after in-theatre locations ran out.
“Our moviegoers play a big part in furthering the Cinemark experience – by paying close attention to what they appreciate most about our offering, we can ensure we are prioritizing enhancements to create something truly cinematic across all touchpoints,” says Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “The Cinemark Shop joins a long list of examples of our sustained strategic investments in our theaters and the entire customer journey. There is truly no place more cinematic than Cinemark.”
While the online store provides customers with simpler and more access to movie merchandise, customers are still able to purchase products at their local theatres while supplies last.
Read More from Loyalty360 on Cinemark:
Cinemark Awards NFTs to Loyalty Members
Q&A with Andrew Sonnichsen, VP, Loyalty Program Management at Cinemark
Cinemark Brings Audiences Viewing Experiences Beyond the Movies
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