Chuck E. Cheese Enhances Customer Engagement Through “STEAM-tastic Adventure” to Blend Play and Learning for Kids

Chuck E. Cheese has teamed up with STEM.org Educational Research™ (SER) to unveil STEAM-tastic Adventure, a new educational program designed to engage children in Science, Technology, Engineering, Arts, and Mathematics while learning through play. The program will launch in March 2025 and will offer two age-specific modules for children 3 to 5 and 6 to 8 , aligning with their developmental stages. 

Chuck E. Cheese Chief Marketing Officer Mark Kupferman said, “We are proud to introduce a nationwide ‘Edutainment’ program in partnership with STEM.ORG, the leader in accredited STEM and STEAM-led programs. For educators and parents, there is now a curriculum that combines the excitement and joy that kids love while providing an important learning platform in more than 450 locations nationally. It’s the perfect blend of play and education, and we can’t wait to see kids’ faces light up when they experience it next spring!” 

Andrew B. Raupp, Founder and CEO of STEM.org Educational Research, added: “With STEAM-tastic Adventure, we’re not just opening doors to learning; we’re igniting the spark of curiosity in a generation that could change the world. By weaving the threads of Science, Technology, Engineering, Arts, and Mathematics into the fabric of play at Chuck E. Cheese, we’re crafting a new narrative for education -- one where the joy of discovery and the rigor of learning are not separate, but one and the same. We are offering a space where imagination and intellect dance together, ensuring that every child’s journey into knowledge begins with wonder and excitement.” 

Led by the iconic Chuck E. Cheese characters and a STEAM influencer, STEAM-tastic Adventure encourages young minds to explore STEAM topics in a memorable, play-centered format.  

In celebration of National STEM Day on November 8, Chuck E. Cheese is offering a free hands-on STEAM activity for children at its Fun Centers and online. Using paper planes, children will learn how small adjustments can affect a plane’s flight, illustrating the basics of STEAM through simple, interactive play. 

Reservations for STEAM-tastic Adventure open in January 2025, with the program launching nationwide in March.  

Learn more about Chuck E. Cheese’s STEAM-tastic Adventure here: https://www.chuckecheese.com/education-programs/ 
 

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