Choice Privileges®, the rewards program for Choice Hotels, is extending its sponsorship with Trackhouse Racing for the 2025 NASCAR Cup Series, bringing exciting behind-the-scenes experiences to its members. Following a successful 2024 partnership, the program will now sponsor both Daniel Suárez (No. 99 Chevrolet) and Ross Chastain (No. 1 Chevrolet). Members can earn the ultimate race day experiences, gaining VIP perks, including a chance to watch final car adjustments in the garage, view the race from the pit box, and enjoy meals with the crew.
Nandika Suri, Choice Hotels International Vice President of Loyalty, Co-brand Credit Card and Partnerships, said, “As experiences increasingly become a key driver of people’s travel plans, we are committed to enhancing offerings available through Choice Privileges to give our customers unforgettable memories. There’s little that compares to the adrenaline rush of the pit road and the chance to meet the drivers and pit crew, which is why the Trackhouse Racing offer was so popular with customers. We’re thrilled to extend this sponsorship, which perfectly aligns with many of our members’ interests.”
Trackhouse Racing Founder and Owner Justin Marks added, “We couldn’t be more excited to partner with Choice Privileges and to tap into its fast-growing member base. We look forward to welcoming Choice Privileges members to the tracks for what will no doubt be an exciting NASCAR Cup season.”
In 2024, Choice Privileges saw significant customer engagement with the Trackhouse Racing collaboration, with nearly 80% of participants being Elite members. Choice Hotels is reinforcing its commitment to providing memorable experiences for its members, enhancing their travel and loyalty benefits.
The partnership continues in 2025 and builds on the success from the previous year. Members can now enjoy special access to races at various venues throughout the season. Choice Privileges experiences will be up for grabs at all 38 NASCAR Cup Series races in 2025. As a season-long sponsor, the brand will feature its logo on Trackhouse Racing cars, fire suits, and team apparel at select races, including those in Martinsville, Virginia, Kansas City, Kansas, St. Louis, Missouri, and Charlotte, North Carolina.
Learn more about the Choice Privileges rewards program here: https://www.choicehotels.com/choice-privileges