Chipotle Begins Customer Loyalty Recovery Effort with Chiptopia Loyalty Program
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In February, Chipotle faced the most adversity it had seen in its 20-year history. E coli outbreaks affected almost 60 people who ate at the massively popular burrito chain, with many more shying away from the food for fear of the virus. The chain’s previously optimistic financial reports took a turn for the worse, and speculation ran rampant about how the restaurant would recover from the shots to both its reputation and its bottom line.   Chipotle answered that question earlier this week, as it announced its first-ever....

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