A disappointing third-quarter performance notwithstanding, David Dyer, CEO of women’s apparel merchant Chico’s FAS, remains confident after the company launched one of its biggest customer experience efforts ever.
Dyer discussed the new POS system during the company’s Nov. 24 earnings conference call.
“Last week, we completed one of our biggest customer experience initiatives, that is our new POS system,” Dyer said, according to Seeking Alpha. “It has been rolled out to all of our stores on-time and on....