Most marketers understand that customer expectations have increased in the last few years. Before the advent of mobile technology, brands could content themselves with push marketing and mass communications. Now, though, customers have a vast warehouse of information available to them at every moment. If they’re going out to dinner, they no longer have to look out their car windows to compare options. They can see all the restaurants in a given area through applications on their phones and make their decisions that way.   In....

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