Carlson Marketing is making 20 redundancies across the agency as it closes its creative department to return to its roots as a loyalty marketing agency.
The restructure follows a strategic review by the agency’s parent company Group Aeroplan to only focus of data, planning, loyalty and relationship marketing, digital and promotional marketing, without creative activity.
The agency’s staff based in Putney will now move to Aeroplan’s office on the Strand.
Carlson Marketing’s executive creative director Piggy....