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Carl’s Jr. and Hardee’s are collaborating with Twitch and experimenting with custom recipes to bring fans new menu items.
The collaboration will allow social media users, as well as Twitch streamers and viewers, the opportunity to potentially create a new menu item. Fans voted for their favorite ingredients on social media, and Chef Owen Klein, vice president of global culinary innovation of CKE Restaurants, and Twitch streamer and Ambassador, Storymodebae, hosted a Culinary Showdown livestream to create one-of-a-kind, limited-time menu items based on community submissions.
"Carl's Jr. and Hardee's are always looking for the next craveable item and this collaboration with Twitch allows fans to join in on our creative process at our Nashville area test kitchen," said Chef Owen Klein, vice president of global culinary innovation of CKE Restaurants. "The culinary team is excited to see what limited-time offering fans help us create during the culinary stream."
"Although innovative collaborations are not new for our brands, we're taking it to the next level with this fan-forward joint effort with Twitch," said Chad Crawford, chief brand officer of CKE Restaurants. "From our recent market transformation updates to new limited-time menu items, we're always looking to hear from our guests on what to offer next. Now, we can instantly hear from them through the magic of the Twitch service."
Fans can vote on the menu items during weekly streams on Twitch, and Storymodebae will announce the winning limited-time menu item. In this final stream, viewers will have to work together in Chat to decode a series of clues that will unlock and reveal the new menu item. Following the stream, the special item will be offered at select Carl's Jr. and Hardee's locations.
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