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Caribou Coffee will remove extra charges on non-dairy milk options for Caribou Perks loyalty program members. Beginning May 4, 2023, members who order ahead using the Caribou Coffee App can access the savings.
Listening to customer purchase data, Caribou noted that 20% of all guest orders are customized with oatmilk or almondmilk. Additionally, Caribou Perks members lead the demand for non-dairy milk options, leading Caribou to offer complimentary milk substitutions to all customers for a limited time. Now, the benefit will be exclusively for loyalty program members.
"Caribou is committed to the pursuit of delivering delicious drinks as well as meaningful value to our team, guests and environment," says Erin Newkirk, Chief Brand and Marketing Officer at Caribou Coffee. "Dairy-free and plant-based offerings are increasingly important to our guests and to our planet, which is why we are thrilled to announce that Caribou Perks loyalty program members can now customize their beverages with non-dairy milk at no additional charge when they order in the Caribou app.”
Caribou will use the exclusive perk to drive more mobile orders through the Caribou Coffee app. Additionally, the free loyalty program offers more benefits beyond the non-dairy milk options.
Read More from Loyalty360 on Caribou Coffee:
Loyalty360 Interview with Caribou Coffee
Caribou Coffee Caffeinators Perk Up to Refreshed Loyalty Program
Caribou Coffee's Loyalty Re-Launch
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