A game of win-win: For gaming icon Caesars Entertainment, extending the customer experience involves mobile gaming. Caesars delivers the gaming experience to both current and potential players through five exclusive social game apps tied into their on-site experience. With games such as Caesars Casino and Slotomania, the gaming/entertainment giant brings the Caesars experience on-line via increasingly popular mobile gaming.
"These five new games have become five new properties for us," VP of Customer Loyalty Michael Marino told Loyalty360.....