Today, Paytronix Systems, Inc., the restaurant industry’s most innovative loyalty software provider, announced the release of its latest feature, a business intelligence (BI) toolset.
The BI toolset gives users a dashboard-style view of their loyalty data and enables them to analyze it with an easy-to-use interface. Restaurant executives can quickly mine data to make informed marketing decisions that drive sales. The toolset provides merchants with graphical interpretations of program data to help identify opportunities for motivating incremental loyalty member visits and spending.
“When marketers use data to make decisions, positive things happen for businesses,” said Andrew Robbins, Paytronix’s president. “Our goal is to make that process as easy as possible for restaurateurs. Our beta clients are already addicted to this new BI feature!”
“This new feature is awesome,” said Dan Kim, chief concept officer for Red Mango, Inc. “The UI/UX is so easy to use – in seconds, I can see enough data to gain a deep understanding of our loyalty program. The time savings and depth of knowledge are fantastic.”
The business intelligence toolset delivers key information about a restaurant’s loyalty program, including trends in activation and registration. A merchant can see a year-over-year comparison of its data, general demographic information about the program’s members, its best and worst performing locations, and its most popular enrollment methods – smartphone app, web, and more.
About Paytronix
Paytronix Systems, Inc. provides restaurants with a feature-rich loyalty platform that includes a campaign manager and a full suite of messaging tools for deploying email, SMS, and smartphone-app-enabled messages. A deep integration with the industry’s most prolific POS systems makes Paytronix the best choice for restaurant marketers who are interested in learning more about their guests, implementing a CRM strategy, or simply rewarding guests for choosing their brand. For more information about Paytronix, please visit www.paytronix.com.