Boots has extended its Advantage card loyalty program by allowing customers to collect points at other retailers including and Thomas Cook.

The health and beauty retailer is launching the Boots Treat Street initiative to allow cardholders to collect reward points with other online retailers and redeem them at Boots.

The retailer is targeting women that prioritise spending on friends and family and encouraging them to collect extra points online with other retailers and use them to treat themselves.

Boots has also released research revealing that 67% of women “have difficulty finding the time or money to treat themselves”.

Read the full article here.

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