Creating that unique and differentiating customer experience is an aspiration held by every marketer.
Online jewelry retailer Blue Nile CEO Harvey Kanter believes his company might have found that with its new Web Room brick-and-mortar concept that opened in June at the Roosevelt Field Mall on Long Island, N.Y.
“This is a first of its kind of jewelry retail experience that gives shoppers in the New York area the chance to try on jewelry in person and test our no-pressure, online experience in the physical environment of a retail....