Blackhawk Network Seeks Heightened Customer Engagement Through Expanded International Digital Incentives and Rewards

Blackhawk Network, a pioneer of gift cards, payments tools, and rewards delivered via a robust and convenient network—recently announced the expansion of its digital open- and closed-loop gift card incentive and rewards portfolio to better meet the needs of organizations that motivate and reward consumers, employees, and partners around the world.

Seeking heightened customer engagement levels is one of the keys for expansion as Blackhawk Network officials responded to demand for international digital incentive and reward options. The offerings include various currencies and multiple languages for card imagery and digital content, delivered in locally preferred formats.

Jennifer Worley, vice president, product development at Blackhawk Network’s incentives division, talked to Loalty360 about the company’s goals for this expansion from a customer engagement perspective.

“We want to keep pace with the continued expansion of the worldwide business environment while offering relevant and impactful international digital rewards,” Worley explained.

Worley pointed to the unique factors surrounding this gift card incentive and rewards portfolio.

“We streamline access to international rewards by providing a single point of access and multiple ways to engage,” Worley explained. “Many of our customers deliver rewards around the globe and we make this simple so they don’t have to manage upwards of 1,000 individual vendor relationships. We provide our partners with a substantial selection of international digital rewards to offer and motivate their recipients (shoppers, employees, sales partners, etc.) while concurrently helping to streamline business processes. Our systems are also designed to be user-friendly—customers can connect via APIs, a self-service ordering portal or full-service incentive solutions.”

Blackhawk’s international incentive and rewards offerings include:

  • A leading single source for global rewards available in a total of 135 countries.
  • Select closed-loop egift rewards available in 20 countries.
  • Open-loop virtual rewards available in 45 countries and territories, in Canadian dollars (CAD), Euros, and U.S. dollars (USD).
  • Over 1,500 international and domestic gift and egift rewards available.
  • Customer support for open-loop virtual rewards in 10 different languages via web chat and call centers, and email support in 35 languages.
Where is the demand for international digital reward fulfillment capability/incentive cards headed this year and beyond?

“Businesses are becoming increasingly globalized and there is an increasing demand for international digital reward fulfillment capability, as the popularity of universal incentive cards continues to grow around the world,” Worley added. 

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