Collaborates with brands to use loyalty program data to reach the right shoppers and lift sales
SPRINGFIELD, Mass. and WOBURN, Mass.—Big Y Foods, one of the largest independently owned supermarket chains in New England, and Incentive Targeting, a provider of targeted shopper promotion systems, today announced the successful rollout of the Incentive Targeting system across the 56-location chain.
“They allow us to leverage our World Class Express Savings Club card to deliver customized offers to each shopper.”
“After....