BharatPe Group, one of India’s fintech leaders, will rebrand PAYBACK India, the country’s largest multi-brand loyalty program. The new program will be called Zillion and is designed to broaden the loyalty program’s audience.
The Zillion program will allow members to earn “Zillion Coins” on purchases across its portfolio of partners across India. The goal of earning and redeeming Zillion Coins is to spark joy and delight in members’ lives with every purchase. The company added this idea to its....