As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars for 30 seconds of time — were the focus of Super Bowl marketing for decades. However, with advancing technology and digital spaces, brands can deliver more interactive experiences than what traditional TV spots can offer.
Loyalty360 spoke with supplier members to discuss how some of the biggest trends in customer loyalty — like incorporating emotion or....