Launched in 1992, the AIR MILES Reward Program is one of the best ways to receive rewards in Canada. With more than 10 million active Collector accounts, about two thirds of all Canadian households can turn everyday purchases like gas and groceries into movie tickets, kitchen gadgets, electronics, dream vacations, and more.
As a result, the AIR MILES wanted to spotlight customer engagement and, at the same time, collect charitable donations for a worthy cause. Subsequently, with the help from Collectors and Partners, the AIR MILES....